Creative Director, UX/UI Lead, Design Technologist, Award Winner, Conference Speaker, Design Mentor & Program Committee at Codemotion


Current Design Director at Philips, leading a team of digital designs across a range of health related projects. Previously Lead & Principle UX Manager with extensive experience in bleeding edge technologies, fintech, mobile, health industry and software. I have loads to offer in design thinking, building teams from the ground up, kick-offs, creative sessions, stakeholder management, holistic concepts, A/B testing, lean, user focussed design work, visual design and wireframing.

I previously designed at Philips, Backbase, Cloud9 IDE, and AXA Health Care. Before that I co-founded my own tech startup which was sold at a profit.

Worth mentioning is that I love putting users at the center of design stories.
I’m in my element working for companies that put users first and operate with a high level of UX awareness. I aim for clarity, simplicity and consistency while leaving space for fun and surprising details.

I have plenty of experience working together with – and managing – stakeholders, designers, development teams (across multiple locations), & I work well in both lean & agile setups.

Worked for & with…