Global Experience Director comes with the responsibility of the business cluster Precision Diagnosis (1 of the 4 Business clusters which make up Philips as whole). My role was to harmonise all our software solutions and make a commercially viable, enjoyable, usable experience for our customers. I engaged the business leaders inside the cluster to roll out the Philips design language system (DLS) by helping them adopt it in their individual solution spaces. I work with the individual businesses (verticals) on their roadmaps to combine design and development activities for maximum impact in the shortest time. I worked with agile design (horizontally) with software architects on platform issues, and report on our software design experience to our upper management. Formally I make the bridge between the design and development world so our solutions make sense and perform at scale. I also work on creating and scaling efficiency measures across whole cluster such as our modular configurable design approach. The day to day includes, strategy, vision, design and product evaluations, design scorecards evaluations, building propositions, updating the design system, stakeholder management and legacy management. A portion of my time remains with managing my team of Leads, Designers and UX/UI professionals.