DLS Philips

A unified language to provide cohesiveness to Philips digital solutions

Within Philips I headed up the creation of the Design Language System (DLS) for years 2016-2019. The DLS provides harmonising assets and guidelines, unifying tools and practices and scalable solutions for design and development across all of Philips. The system has 4 parts; foundation, building blocks, design toolkit and Adoption toolkit.

It’s taken many years to roll it out across  Philips


Foundational attributes are the smallest characteristics within our DLS and the basis for all our UI building blocks. A collection that needs to be applied consistently in all our touch points and solutions.

Building Blocks

An overview of generic elements, components, modules and flows to build your application with

Design toolkit

The Design Toolkit contains a set of tools and resources to help designers build their digital propositions. A collection of topics, guidelines and thought leadership on how to build good Philips user experiences across digital touchpoints.

Adoption toolkit

A set of tools, frameworks and resources to help structurally gather qualitative and quantitative UX and UI data of our digital portfolio and measure the adoption of our DLS in digital propositions

Role: Creative Lead
Timeframe: Alpha – 3 months
Beta – 6 months
1st Release – 12 months
Full release – 18 months
Team: 20
Budget: > 2M EUR

The Messy Work