DLS Philips

A unified design system that provides cohesiveness to Philips digital solutions

Within Philips I headed up the creation of the Design Language System (DLS) for the years 2016-2019. The DLS provides harmonising assets and guidelines, unifying tools, design principles and scalable solutions for design and development across all of Philips. The system consisted of 4 parts; foundation, building blocks, design toolkit and Adoption toolkit.

Adoption of the DLS took many years


Foundational attributes are the smallest characteristics within the DLS and the basis for all of the UI building blocks. This collection is applied consistently in all of Philips touch points and solutions.

Building Blocks

An overview of generic elements, components, modules and flows to help build applications consistently and at speed to be able to deliver to the market quicker.

Design toolkit

The Design Toolkit contains a set of tools and resources to help designers build their digital propositions. This is a collection of topics, guidelines and thought leadership on how to build good Philips user experiences across digital touch-points.

Adoption toolkit

A set of tools, frameworks and resources to help structurally gather qualitative and quantitative UX and UI data of our digital portfolio and measure the adoption and quality of the DLS in digital propositions

Role: Creative Lead
Timeframe: Alpha – 3 months, Beta – 6 months, 1st Release – 12 months, Full release – 18 months
Team: 20
Budget: > 2M EUR

The Messy Work