Hello Kitty

4th July Americana, where a Japanese market meets an American audience.

I designed a series of greetings cards, fabric prints and shoe mouldings for Hello Kitty for use in the American market. Guidelines were strict, and the brand itself has a very strong identity, especially with regards about the kind of imagery you can and cannot use.

Role: Designer
Timeframe: 1 month
Team: 3
Budget: ~ 5K EUR